Allowing potential customers the ability to customize products as they see fit is of extreme importance. Customers want products that appeal to them. This is what Yamaha is hoping to achieve with a cool new app that allows users to customize a range of bikes.
The one-size-fits-all approach is long dead in the water and manufacturers are slowly but surely allowing customers to modify bikes as they see fit. This can be extremely helpful for potential customers as he or she can see what the final product could look like without having to visit a showroom and look at a handful of demo’s.